Sweden is a socialist country. Among other things, it means the government is controlling the sale of alcoholic beverages. To this end, there exists a government controlled retail chain called “Systembolaget“. These stores are the only stores that are allowed to sell any alcoholic beverage stronger than a beer. (Bars can sell alcoholic beverages, but not in containers that can be brought out of the premises)

Fade to Nykvarn, a small sleepy suburb to a slightly larger suburb of Stockholm.
For the 7000 or so who live here, the opening of a Systembolaget branch was a big event. Lots of people came, even though it was in the middle of a working day. According to the press secretary of Systembolaget, it was the biggest turnout he ever heard of. Here’s a blurb (swedish) from the local rag:

Unfortunately, the paper doesn’t have permanent URL links. Sheesh, when will people learn…